Evaluation of Market Research
Survey The survey was very informative and after reading the results, I concluded that a non-gender biased magazine would be a great addition to the magazines that are currently on the market. I discovered that males, whose demographic is between 16-30, have a strong interest in fashion. The survey also informed me that people are interested in and willing to purchase fashion magazines even though, there are other forums such as the internet and social media. The questions I asked were relevant, insightful and produced an objective result, which encouraged me to pursue my idea of creating a non-gender biased magazine. Magazine Analysis By consulting a range of already established magazine covers, I was able to determine the way in which each element of the magazine cover contributed towards attracting consumers, to which the magazine was specifically aimed at. The elements of the covers included: masthead, sell lines, skyline, strapline, anchorage text, slogan, main image and price. Of particular interest to me was that even with the masthead partially covered by the main image, the name of the magazine was still easily recognizable, which means that established names and images are firmly entrenched in a person’s subconscious. Focus Group Interview A panel was selected based on the demographics to which I intend to aim my magazine at. Both girls and guys between the ages of 16-19 participated in this aspect of my market research. I was able to determine that guys of this age are just as interested in fashion as their female peer. This means of gathering information was highly valuable as all members felt comfortable to reveal their true opinions, regarding their interest in the latest fashion trends, with one boy even admitting that he often reads his mum’s magazines. |
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