Rather than having the masthead ‘Contents’, this magazine has its title repeated ‘Glamour’ which reinforces the importance of the name of the magazine to the reader, as repetition reinforces a word, phrase, idea etc., in both your short-term and long-term memory. The word ‘Glamour’ appears 7 times on the Contents page, with the shortened word ‘Glam’ also appearing. This is by no means a coincidence, but a strategic technique to ensure that the reader stores this word in their long-term memory, so that they will recognize the magazine as being familiar when they next see it displayed and will be more likely to purchase it.
The colour scheme used on the ‘Contents’ page is the same colour scheme as on the ‘Cover’ and therefore there is a clear link between the two, with the ‘Contents’ page offering greater detail about what can be found in the magazine and where it can be found.
The ‘Contents’ page has been separated into two distinct sections, with an orange line delineating the two. The wider half of the page, on the left-hand side, provides details of a competition and the telephone number that readers are required to dial to enter is ‘GLAMOUR’, so the telephone number correlates with the letters of the magazine’s name. Another clever technique for impressing the name of the magazine into the reader’s subconscious.
The competition offers beauty products that appeal to women, so the demographic that the magazine is aimed at appears to be young women from 18-30, as the ‘look’ that is being offered is a young, vibrant woman wearing vibrant colours, which is more associated with women in this age bracket. The competition featured on the ‘Contents’ page would engage the reader and it would also interest them in being able to create a ‘look’ by having the opportunity to win all of the products that have contributed towards this.
The right-hand side of the Contents page features 5 sub-headings, with each sub-heading being typed in a larger font than the regular print and in a colour taken from the colour palette used for the ‘Glamour’ title, orange and yellow, which are warm colours. Warm colours appear to come closer to the reader. Colour greatly influences human emotion and behavior and as you can see in the psychology of colour below, the emotions that a colour evokes, is an important consideration when designing a cover and contents page. Orange creates ‘interest’, ‘anticipation’ and ‘vigilance’ and yellow – ‘serenity’, ‘joy’ and ‘ecstasy’, depending on the exact shade.
The colour scheme used on the ‘Contents’ page is the same colour scheme as on the ‘Cover’ and therefore there is a clear link between the two, with the ‘Contents’ page offering greater detail about what can be found in the magazine and where it can be found.
The ‘Contents’ page has been separated into two distinct sections, with an orange line delineating the two. The wider half of the page, on the left-hand side, provides details of a competition and the telephone number that readers are required to dial to enter is ‘GLAMOUR’, so the telephone number correlates with the letters of the magazine’s name. Another clever technique for impressing the name of the magazine into the reader’s subconscious.
The competition offers beauty products that appeal to women, so the demographic that the magazine is aimed at appears to be young women from 18-30, as the ‘look’ that is being offered is a young, vibrant woman wearing vibrant colours, which is more associated with women in this age bracket. The competition featured on the ‘Contents’ page would engage the reader and it would also interest them in being able to create a ‘look’ by having the opportunity to win all of the products that have contributed towards this.
The right-hand side of the Contents page features 5 sub-headings, with each sub-heading being typed in a larger font than the regular print and in a colour taken from the colour palette used for the ‘Glamour’ title, orange and yellow, which are warm colours. Warm colours appear to come closer to the reader. Colour greatly influences human emotion and behavior and as you can see in the psychology of colour below, the emotions that a colour evokes, is an important consideration when designing a cover and contents page. Orange creates ‘interest’, ‘anticipation’ and ‘vigilance’ and yellow – ‘serenity’, ‘joy’ and ‘ecstasy’, depending on the exact shade.
Under each sub-heading each article is listed, with the page number clearly visible and displayed in the same colour palette as the cover and magazine name. Items that are intended to be emphasized are highlighted in ‘bold’ black text, while other items are in regular black font. Each section is clearly set out for ease of reading and the numbers are clearly visible so that the reader can easily select the article that she wishes to refer to.